Advocacy Handbook: A Practical Guide to Increasing Democracy in Cambodia

This practical guide is a tool that advocates can refer to when implementing a campaign. Though advocates should not be limited to following the strategies contained in this guide and are encouraged to create your own strategies, this guide attempts to compile some of the best practices for implementing your strategy. The handbook provides guidance to advocates that are useful in checking advocacy strategies before, during and after a campaign. The first section examines the meaning of advocacy, with particular attention to the local context. From there, the guide moves into a step-by-step action plan for a campaign. Each part of the process is outlined and best practices are explained. There is also a how-to section on involving government and media. An evaluation of advocacy efforts in Cambodia describes lessons learned from past campaigns, and two case studies examine urban and rural advocacy to provide a more in-depth analysis of what has and has not worked. Finally, there are appendices designed to help with media campaigns, the legislative process and lobbying efforts.